Social media and the social media presence are an accompanying link to every fashion brand. Being present in the virtual sky is extremely important today, as it targets special demographics. With the popularity and the influence social media has over individuals and businesses, it is unavoidable to be part of it. Seeing its full potential and the benefits it delivers to the businesses and the consumers, social media platforms have grown to a level of daily operations as well as a place for innovations, growing creativity, and style exploration.
As a luxury fashion brand, Lotta Pieces has fully accepted the changes the technology and the modern world impose, and turned that for personal growth and use. Creativity is no strange thing for the creative director Ukeje Agu Jr, who has shared his passion for life and improvement since his earliest days. During his personal and professional development, Ukeje found himself just in the position to share and spread the message he had with the world. And there was no better way to do that than with the creative use of fashion. And just like that, Lotta Pieces was born in 2004. What made the brand so special was that it was initially created so that it would cater to all those who felt fierce strong, for those who believed that everything is possible with hard work, consistency and focus.
